About keel.io

keel.io started with a simple frustration: every “best robo-advisor” list reads like an ad, and none of them lead with fees you can actually check. We compare the 10 leading robo-advisors side by side on true all-in cost and minimums, and we email comparable return estimates — not live percentages — using a transparent methodology we publish in full.

We're reader-supported: when you sign up through our links we may earn a referral commission at no extra cost to you. Commissions never influence rankings — read our FTC disclosure.

Return figures are not listed on the site. We email comparable estimates from each advisor's published performance, net of advisory fees, so you can compare them. They are for comparison — not a forecast, and they will not match any one account. Past performance does not guarantee future results, and nothing here is personalized financial advice.