Terms of service

By using keel.io you agree to these terms. If you don't agree, please don't use the site.

Educational content only — not financial advice

Everything on keel.io — comparisons, rankings, fee math, blog posts, and emails — is educational content. It is not personalized financial, tax, or legal advice. We don't know your financial situation, goals, or risk tolerance. Investing involves risk, including loss of principal. Consult a licensed financial professional before making investment decisions.

Data accuracy

We work to keep fees, minimums, and features accurate, but advisors change their terms without notice. Always confirm current terms on the advisor's own website before opening an account. Return figures are not published as live numbers on this site; they are emailed as comparable estimates from published performance, net of advisory fees, with an as-of date. They will not match any one account. Past performance does not guarantee future results.

Affiliate relationships

Some links on keel.io are affiliate links: if you open an account through them, the advisor may pay us a commission at no extra cost to you. Sponsored links are badged and marked rel=“sponsored”. Commissions never affect our rankings or reviews — see our affiliate disclosure and methodology.

Email communications

If you subscribe, we'll email you the returns report. We may also send a short welcome series and occasional updates, including behavior-based follow-ups (e.g. a fee comparison for advisors you viewed, or a “welcome back” note if you return after a long absence — see our privacy policy for details). Every email includes a one-click unsubscribe link; unsubscribing stops all marketing emails.

Acceptable use

Don't misuse the site: no scraping at abusive rates, no attempting to disrupt the service, no submitting false information through our forms. We may rate-limit or block abusive traffic.

Intellectual property

keel.io's content and design are ours. You may quote brief excerpts with attribution and a link back; don't republish substantial portions without permission.

Limitation of liability

To the maximum extent permitted by law, keel.io is provided “as is” without warranties of any kind. We are not liable for investment losses or decisions made based on our content, or for the actions, fees, or performance of the advisors we compare.

Changes

We may update these terms as the site evolves; continued use after changes means you accept the new terms.

Contact

Questions about these terms: hello@keel.io.