Comparison
SoFi vs Fidelity Go
Both let you start with almost nothing — but the fee story flips once your balance grows.
Side-by-side
SoFi Automated Investing
- Annual fee
- 0.25%
- Minimum investment
- $0
- Best for
- SoFi members starting with $0
Sign upcoming soon
Fidelity Go
- Annual fee
- $0 under $25k, then 0.35%
- Minimum investment
- $10
- Best for
- Fidelity customers starting with a small balance
Sign upcoming soon
| Feature | SoFi Automated Investing | Fidelity Go |
|---|---|---|
| Annual fee | 0.25% | $0 under $25k, then 0.35% |
| Minimum investment | $0 | $10 |
| Best for | SoFi members starting with $0 | Fidelity customers starting with a small balance |
| Sign up | Sign upcoming soon | Sign upcoming soon |
Our verdict
Choose Fidelity Go if you're starting small. It charges $0 on balances under $25,000 with a $10 minimum — the cheapest way to get a managed portfolio while you build your balance.
Choose SoFi if you already use SoFi for banking or loans and want investing in the same app, plus free access to human financial planners. The flat 0.25% fee also beats Fidelity Go's 0.35% once you pass $25,000.
This is an editorial comparison for education, not personalized financial advice. Always confirm current fees on the advisor's site before opening an account.